Building Blizzard's internal tooling and developer portal for gaming studios

What I did

I helped them define their editorial voice, set up a scalable content structure in Notion, and launched their blog from scratch. I wrote the first 10 articles myself — including explainers, founder interviews, and product use cases — and trained their first content hire.

We also created a shared knowledge base, a visual checklist for article review, and simple templates to reduce the team’s time spent on back-and-forth edits.

Results

We launched in 4 weeks. By week 6, their blog was getting organic traffic and newsletter signups. Six months later, the content system is still in use — and they’re publishing weekly without an editor.